📸 50 Most Instagrammable Places In London for Photos (2024)

Most Instagrammable Places in London blog cover graphic:  Text overlaying an image of the view from Sky Garden over London

Though admittedly biased as a born and bred Londoner, I truly feel that London is one of the most photogenic cities in the world. In this social media age, few places offer Instagrammable places to shoot than London!

I feel pretty confident making this claim, considering London is the most Instagrammed city in the world, with over 162 million people using the hashtag ‘London’ as of December 2023.  This is more than even New York City, which is close behind with 144 million mentions.

One of the things that makes London so special is its diversity.  From quaint, colourful houses and mews to famous streets, modern architecture, historical buildings, flower-adorned shop fronts and cafes… London really has it all. 

This guide will show and tell you where to find all of the most Instagrammable places in London. In it, you will find a map with exact locations, descriptions of each destination, and photography tips on how to get those Insta-worthy pics.

A view of Tower Bridge and the Tower of London from Garden at 120

🗺 Map of the Most Instagrammable Places in London

While I’ve linked all the locations for the best Instagram photos in London individually, I also personally love having a map of them all in one place to help me plan!

I’ve compiled all my favourite Instagram London spots in one interactive Google map – just click on the image below to open it.

Map of the most Instagrammable places in London
Map of the most Instagrammable places in London.

🏴󠁧󠁢󠁥󠁮󠁧󠁿 Instagrammable Places in London Overview

Personally, I’ve lost count of how many photoshoots I’ve been on in London. I have my camera with me on almost every visit I make to the city (and those are pretty regular!).

When I started compiling this list of the most Instagrammable places in London, I had over 100 places on it. Instead, I’ve narrowed it down to my 50 favourites to just include the very best!

Don’t forget to check out these London quotes to help inspire your Instagram caption!

One of the most Instagrammable places in London and a hidden gem; St Dunstans in the East
One of the most Instagrammable places in London and a hidden gem!

🏟 Most Instagrammable London Landmarks

I never tire of photos of London’s most iconic landmarks. Being one of the most famous and historic cities in the world, there are landmarks aplenty scattered about.

These diverse landmarks make for some of the most Instagrammable places in London.

🌉 Tower Bridge

A photo of Tower Bridge lit up at night

Tower Bridge has to be THE most Instagrammable place in London. It is possibly the most defining landmark in London and as such demands a place on your Instagram feed.

Tower Bridge is photogenic from each and every angle, so go crazy and get creative here! You can even explore the inside of Tower Bridge and walk over on the higher level walkways, looking down over the city.

I’ve rounded up my top 8 most Instagrammable views of Tower Bridge and divided them up by location.

🌉 1. Tower Bridge from the South West

Two of the most Insta-worthy views of Tower Bridge can be found on the south of the Thames to the west of the Bridge. The first being by the water fountains at More London Riverside. The water fountains add a splash of fun (pun totally intended), and a photo that includes a bit of City Hall provides great contrast between historic and modern.

From here, walk down to the walkway by the river and pick a spot! Perch on the wall for THE quintessential Instagram photo of Tower Bridge. In the summer, this spot is also a great place to relax in a deckchair and grab a cocktail!

For the exact locations for these two Instagrammable spots click here and here.

🌉 2. Tower Bridge from the South East

Sunset colours alight the sky behind Tower Bridge to create the perfect Instagrammable photo in London
Another spectacular view of Tower Bridge.

If you stay on the south side of the Thames and walk east to the other side of the bridge, there are some less frequently photographed places.

Just over the other side of the bridge on Shad Thames, you’ll find another little wall with a beautiful view of Tower Bridge.

For a different perspective, stand a little further back and zoom in to make Tower Bridge appear larger by filling more of your frame. Once you’ve snapped your Insta photo, continue on to a secret beach…

A view of Tower Bridge from the sandy banks of the River Thames
A secret sandy beach in London makes for a gorgeous photo opportunity!

If it’s open, there’s a real hidden gem awaiting you; a secret, sandy beach in London! Alright, maybe not quite a sandy beach, but at low tide you can get down to the riverbank via Horselydown Old Stairs.

Here, you’ll find a little patch of sand with views back towards Tower Bridge that few others know about. Be careful though as the tide does come back in quickly and the currents of the Thames are extremely dangerous.

Fun fact: The Horselydown Old Stairs are one of the oldest remaining stairs providing access to the river, preceding Tower Bridge by centuries, and are Grade II Listed.

Find Horselydown Old Stairs here.

🌉 3. Tower Bridge from the Bridge

Now you’ve explored all along the south side of the Thames, it’s time to cross Tower Bridge. However, you will absolutely want to stop on the bridge itself for a couple more Instagrammable compositions.

This is a great place to shoot at night to get a long exposure with light trails. Of course, it’s also good during the day! I recommend waiting for a red bus to pass for the perfect Insta-worthy capture.

🌉 4. Tower Bridge from the North

Once on the north side of the bridge, turn right and head to St Katharine’s Pier. When we visited, the pier was open and empty. However, it is a working pier for boat cruises, so access isn’t always permitted.

From here, you can get a beautiful photo of Tower Bridge framing the Shard. For that perfect London photo, be sure to visit at sunset.

Click here for the exact location.

⭐️ Pro tip: If you can’t gain access to the pier, the Girl with the Dolphin Fountain right next to it also makes for a highly photogenic foreground.

A London instagram photo of a girl sat on a fence in front of Tower Bridge during summer in London

There’s one final Instagrammable view of Tower Bridge before we move on! Keep the river on your left and walk towards the Tower of London (which is also worth a visit!). From here you can gorgeous photos framed with the overhanging trees looking back towards Tower Bridge and City Hall.

For the exact location click here.

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⛪️ St. Paul’s Cathedral

Pink flowers frame the dome of St Pauls Cathedral London

Due to its sheer grandeur, St. Paul’s Cathedral is another London landmark with a lot of Instagram potential!

Once the tallest building in London, St Paul’s Cathedral has been a prominent and important feature of the London skyline for over 300 years. So much so that the views of it from many areas are protected, including from King Henry VIII’s Mount in Richmond, as well as Primrose Hill and Parliament Hill.

You don’t need to go that far for the best Instagram shots of St Pauls though! These photo locations focus on the outside of St Pauls.

If you wish to enter the cathedral, you will need to purchase tickets. However, it’s totally worth it to experience the awe-inspiring interior and enjoy the panoramic views of London from the top of the dome.

⛪️ 5. St Paul’s from One New Change

One New Change offers some of the most Instagrammable views of St. Paul’s Cathedral. The reflective glass at the west entrance of the shopping centre provides a beautiful mirrored tunnel to shoot down, with St Paul’s perfectly centred and framed.

Once you’ve photographed this angle, head up the lifts inside to reach the rooftop. There is a rooftop bar here, Madisons, but most of the rooftop area is public access.

See the exact location here.

⭐️ Pro tip: Stand a little further back and zoom to get some background compression, making St. Paul’s Cathedral appear even bigger behind you.

⛪️ 6. St Paul’s from Festival Gardens

Iconic red London phone box in front of St. Paul's Cathedral creates a perfect Instagram shot

Tucked away into the shrubbery in the northwest corner of Festival Gardens, you’ll find a red phone box. Here you get a photo of two London icons for the price of one!

Take the photo from a lower angle to fit everything in for the best shots.

Click here for the location.

⛪️ 7. St Paul’s from the South

From the south side of St. Paul’s, you can capture more of the intricate details on the facade of the building. If you’re lucky enough to visit in spring then you can frame the image with pink blossoms.

Otherwise, walk towards Millennium Bridge and perch on one of the round sculptures for a fun Insta shot.

Be warned – it’s not as easy as it looks. In fact, a complete stranger helped me up after watching me slide off several times in front of my tripod!!

See the exact location here.

🏛 8. Millennium Bridge

A daytime photo of London Instagrammer Sophie Clapton on Millennium Bridge.

Officially opened in 2000, this impressive steel suspension footbridge was the first bridge to be built over the River Thames in over 100 years. It connects St Pauls on the north bank of the Thames with Tate Modern and Shakespeare’s Globe on the south.

For the Harry Potter fans out there, you may recognise this bridge from the opening scene of Harry Potter and the Half-Blood Prince.

Instagram model @travelsofsophie poses on Millennium Bridge

For the rest of us, its perfect alignment with St. Paul’s creates some incredible Instagram shots. Here you can capture the beauty of modern architecture against centuries of history.

⭐️ Pro tip: For photos without people, get here early as it’s a very busy spot! Or for those with more advanced processing skills, set up a tripod and shoot multiple shots, allowing you to later edit out the people.

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🎡 London Eye

The London Eye lit up pink at night.  Instagrammable photo taken from south of the London Eye

The London Eye, located on the south bank of the River Thames, is one of London’s newer landmarks. Opened in 2000 to mark the turn of the millennium, it was at the time the highest public viewpoint in London and the tallest ferris wheel in the world.

While these titles have since been surpassed, the London Eye remains a heavily photographed part of the London skyline. There are many different angles and compositions available to capture this iconic structure.

9. London Eye from South Bank

TravelsofSophie instagrammer on the bridge at the London Eye

From South Bank, you can shoot along the river to capture the London Eye with the Houses of Parliament behind it. Using this angle, you are able to include more details in the pods of the London Eye.

Another great angle south of the River Thames is from Jubilee Gardens. Shoot from anywhere within the gardens, or head directly south of the London Eye to include the row of trees that frame it. This is particularly photogenic when the London Eye is lit up at night.

For the exact locations of these London Eye Instagram photo spots click here and here!

10. London Eye from County Hall

London Eye photographed from County Hall
London Eye photographed from County Hall.

This one is a bit more of a hidden gem. Tucked away in County Hall is this picturesque little courtyard. I’ve visited a few times and there is a gate between Shrek’s Adventures and the London Aquarium that takes you up to this area which has always been open.

Otherwise, I believe you’d be able to access it as a guest of one of the restaurants that open onto it.

Click here for the exact location.


1. London Eye from Westminster Bridge

A woman in a green dress and sunglasses poses for a London photo on Westminster Bridge with London Eye in the background

Head north across Westminster Bridge and be sure to stop about halfway along the bridge for a perfect Instagram photo including the London Eye and County Hall.

For the exact Instagram location click here.

12. London Eye from the Embankment

Looking back over the river from Victoria Embankment provides a couple more compositions for some Instagrammable shots.

Include the red phone boxes close to Westminster Bridge for a quintessentially British shot, or continue further along the Thames and focus just on the London Eye.

Click here and here for the exact locations for these photos.

🏙 13. Houses of Parliament and Big Ben

Houses of Parliament and Big Ben as seen from the southwest end of Westminster Bridge.
Houses of Parliament and Big Ben.

No list of the most Instagrammable places in London would be complete without the Houses of Parliament and Big Ben. Although a little fun fact… Big Ben is actually the name of the bell inside the Elizabeth Tower.

Therefore, it’s not actually possible to see Big Ben, but instead, we’re referring to the Elizabeth Tower where it’s housed.

Anyway, fun facts aside, this landmark just oozes London. Having recently been renovated, Big Ben has finally been unveiled and is now shinier than ever and ready for photos!

Take the stairs from the southwest end of Westminster Bridge to frame the Houses of Parliament within the archway there. This spot is usually a little quieter than the other side of the river.

See the exact location here.

ULTIMATE London 2 Day Itinerary

🕌 Most Instagrammable Buildings in London

With its eclectic mix of architecture, developed over centuries, London boasts some of the most Instagrammable buildings there are!

🦕 14. Natural History Museum

A girl walks down the stairs at the British Natural History Museum of London

The Natural History Museum has always been one of my favourite places in London. It’s free, it’s fun and it’s highly Instagrammable!

Both the interior and exterior are covered in elaborately moulded terracotta tiles. Within the museum, sculptures of living and extinct fauna and flora adorn the tiles and bricks.

Click here for the exact location.

⭐️ Pro tip: Bring a wide-angle lens with you or use the 0.5 setting on your phone to help capture the entirety of the beauty both inside and outside the museum.

15. Natural History Museum from Outside

Pause for a moment outside to get some snap of the magnificently photogenic facade. The sweeping walkway provides some great leading lines for the image.

During Christmas, there is an ice skating rink and carousel outside for even more Instagram photo opportunities.

16. Natural History Museum from Inside

Blue whale skeleton hangs in the grand entrance hall of the nautral history museum making for a perfect instagram spot

As you enter the Natural History Museum, marvel at the enormity of the grand main hall. Overhead, a blue whale skeleton hangs, showcasing the scale of the world’s largest animal. For the most Instagrammable compositions, head to one of the staircases at either end of the hall.

⭐️ Pro tip: Visit first thing in the morning or last thing in the afternoon during the week to feature smaller crowds.

📜 17. British Museum

The Great Hall in the British Museum.
Image © The Trustees of the British Museum.

The British Museum is the world’s oldest public national museum, dating back to 1753. It is also home to the largest covered public square in Europe; the Great Court. This two-acre space is enclosed by a spectacular roof of glass and steel and is comprised of 3312 panes of glass.

For the most Instagrammable photos, head straight to the Great Court in the heart of the British Museum. On a sunny day, the shadows from the glazed canopy create their own artwork. Include the curved staircase leading to the reading room and the courtyard facades for the perfect Instagram capture.

Given that the British Museum is the UK’s most visited attraction with 6.5 million visitors per year, I’d recommend visiting close to opening or closing time to experience (and photograph!) it with the fewest people around.

Click here for the exact location.

👑 18. Buckingham Palace

Buckingham Palace, originally Buckingham House, actually almost became the British Museum prior to the museum deciding on its current venue. In the 19th century, it was enlarged, with three wings constructed around a courtyard.

Today it has 775 rooms and the largest private garden in the UK. During the summer months, it is possible to take a tour of the garden and staterooms.

A girl and an iconic London taxi outside Buckingham Palace, one of the most instagrammable places in London
A little colour to brighten up a grey day outside one of the most Instagrammable places in London: Buckingham Palace.

For a truly epic Instagram shot, try to include an iconic London taxi in the shot. From Spur Road, you can capture all the grandeur of the palace while excluding the hordes of tourists.

For the exact location click here.

Famous Landmarks in London

⛪️ 19. Westminster Abbey

A red phone box provides an iconic foreground for the photogenic Westminster Abbey

Another iconic London building, Westminster Abbey is a royal church and UNESCO World Heritage site with over 1000 years of history. But it’s the stunning exterior and well placed red phone boxes that make this one of the most Instagrammable places in London!

Walk away from Westminster Abbey to the corner of Tothill Road where you’ll find red phone boxes gracing each side. Take your pick! They both make for memorable photos in London.

Find the exact Instagram perfect location here.

📸 Insta-worthy streets For Epic London Photos

The streets of London make for a great place for a photoshoot in the city. Brimming with diversity, you can capture a variety of incredible photos of London’s streets from colourful facades to bustling high streets and quaint neighbourhoods.

🏡 20. Notting Hill

A row of colorful houses in Notting Hill London.

I’m cheating a little here as Notting Hill is an area rather than a street. However, there are too many streets to name them all individually. Plus, we have already created this comprehensive guide to all the colourful houses in Notting Hill that provides the exact locations!

If you’re looking for pretty facades and quaint pastel houses, then the colourful streets of Notting Hill are the place for you! 

Here, you’ll find numerous streets lined with brightly painted homes, just waiting to be photographed. These vibrant colours will brighten a dreary, grey day in London.

While other areas of London, such as Camden, provide Instagrammable, coloured homes, none are quite as iconic as Notting Hill!

While these dreamy, colourful streets make for a perfect photograph, please keep in mind that these are residential areas and people’s homes; respect them as such.  


🌃 21. Oxford Street

One of the most instagrammable places in London; a long exposure of Oxford Street at night with light trails
For an Instagram-worthy shot capture light trails here at night.

Oxford Street is not only one of the most famous streets in London for shopping, but also one of the most Instagrammable places in London!

The pedestrian walkway running down the middle of the street makes for the perfect photoshoot runway! Get creative and use light trails to create an awesome night Instagram shot.

If you’re shooting during the day, capture the hustle and bustle of the world’s busiest high street along with the iconic red London buses.

Another great Instagrammable photo composition is looking down on Oxford Circus from a window of one of the neighbouring stores, such as Nike or H&M.

Click here for the exact location.

⭐️ Pro tip: Use a tripod and a long exposure to capture light trails of passing vehicles at night.

🇬🇧 22. Regent Street

One of the most famous streets in London, Regent Street adorned with Union Jacks
Regent Street is one of the most Instagrammable places in London.

From Oxford Street, continue on to Regent Street, where you’ll come across one of the most Instagram-worthy locations in London.

Similar to Oxford Street, Regent Street has a narrow walkway down the middle of it. This coupled with the curvature of the road and the Grade II listed facades allow for those perfect Insta snaps.

This location is particularly photogenic when the Christmas decorations or flags hang overhead.

See the exact Instagram location here.

🎠 23. Piccadilly Circus

The underground station sign and advertising screen at Piccadilly Circus provide the perfect backdrop for a girl twirling for an Instagram London photo.
The underground station sign and advertising screen at Piccadilly Circus provide the perfect backdrop for your London photos.

Built in 1819 to connect Regent Street and Piccadilly Street, this famous junction has become one of the top Instagram spots in London. The huge advertising screens and underground signs provide the perfect backdrop for your London photos.

Find the perfect Instagram spot here.

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🏘 24. Mews Streets

Holland Park Mews in Notting Hill, one of the most Instagrammable places in London

Some of the best Instagram photos in London can be found tucked away in London’s mews streets, which were historically stables with accommodation above for staff of the nearby mansion houses.

Today, they provide an oasis of calm away from the London chaos and are some of the most sought-after properties. The majority of these quaint streets are found in Chelsea and South Kensington.

The arched entrance to Kynance Mews at the end of autumn

Mews are particularly pretty in spring and autumn when you find blossoms, wisteria or golden fall colours depending on the season. Just make sure to get there at the right time – when we visited in early November we’d already missed all the beautiful red autumn leaves.

Some of the most adorable and photogenic Mews include Kynance Mews, St. Luke’s Mews and Holland Park Mews.

🌈 25. Neal’s Yard

Vibrant colours in Neals Yard make for a perfect London Instagram photo
Neal’s Yard provides for a colourful London photo!

Tucked away minutes from Covent Garden, Neal’s Yard is a beautiful hidden gem right in the heart of central London.

While it was something of a secret Instagram spot in London for some time, it’s been slowly garnering the fame it deserves thanks to its frequent appearances on social media.

Despite its increasing popularity, as you stroll up the cobbled alleyways leading to this vibrant little courtyard, you can’t help but feel as though you’ve reached a little sanctuary.

Bright colours are splashed all over the street and you immediately understand why this is one of the most Instagrammable places in London.

Find the exact location here.

🌆 26. St. Helen’s Place

Girl twirling in St Helens Place with the Gherkin building visible behind
St Helen’s Place with the Gherkin behind provides the perfect backdrop for those Instagram worthy shots.

Another of London’s hidden gems, St. Helen’s Place is a private gated road in the heart of the City of London.

This tranquil refuge is just minutes from Bank and Liverpool Street Stations. It’s located within the St. Helen’s Conservation Area along with the Grade 1 listed St Helen’s Church, dating back to the 13th century.

The distinct character of this street is part of why it is included within the conservation area. These symmetrical townhouses provide a unique glimpse into history, with the Gherkin behind maintaining a connection to the present. While, of course, providing a truly beautiful scene.

When I visited, the security guards were incredibly kind and friendly. They had no issues with me setting up a tripod to take some pictures as it was quiet. They even went so far as to make me a cup of tea and I had a great chat with them!!

However, please be respectful so they continue to welcome photographers as this is a private road with working offices.

Find the exact location here.

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🍸 Most Instagrammable Cafes, Bars & Restaurants in London

From afternoon teas to the best bottomless brunches, traditional Sunday roasts and rooftop cocktails, you can’t go wrong when it comes to food and drink in London.

Plus the ever-growing list of Instagrammable cafes, restaurants and bars in London seems endless. I swear, it seems like every day, a new cafe or restaurant pops up that has been designed with Instagram in mind! I could write an entire blog post on just Instagrammable cafes alone.

For now, I’ve included just a few of my favourites here…

🥂 27. Ting Restaurant (The Shard)

Ting Restaurant is part of the Shangri-La Hotel in The Shard and offers perhaps the most Instagrammable afternoon tea in London. Set on the 35th floor of The Shard it provides phenomenal views over London which are Insta-worthy enough by themselves.

However, then add to it the cutest afternoon tea set up and you’ve got everything you need for that perfect, quintessentially London photo!

Fortunately, you’re not just there for the views. The food and service are incredible, so take your time to admire the views, try a few different teas and enjoy the exquisite food on offer.

The theme of the afternoon tea varies throughout the year, but you’re always in for a treat.

Find the location here (though you can’t really miss The Shard!).

☕️ 28. Peggy Porschen

Possibly the original Instagram cafe, this place has become Insta-famous, renowned for its epic floral displays and fabulous cupcakes. The popularity of Peggy Porschen has even led to them opening a second cafe on King’s Road in Chelsea.

Not only is this adorable pink cafe absolute Instagram heaven, Peggy Porschen cakes and coffee are also delicious. While not the cheapest place to stop for coffee and cake, I personally think they’re worth the money.

Plus, the sweet treats are possibly even prettier than the decor!

Their displays change regularly with the seasons and all are equally delightful and pink, so there’s always a good reason to go back. Whether you visit the original branch in Belgravia or the newer one in Chelsea, you’ll always be able to capture a classic Instagrammable photo of London for your feed.

Exact locations of Peggy Porschen: Belgravia and Chelsea

🌸 29. Fait Maison

Fait Maison on Gloucester Road is another Instagram favourite. With beautiful floral interior and exterior displays, as well as perfectly presented afternoon tea, every detail has been manicured with Instagram in mind.

In addition to their picture-perfect afternoon tea, they also offer delicious home-made Middle Eastern-inspired food. I highly recommend the shakshuka – just make sure you save some space for one of their desserts!

They can get pretty busy, so call ahead of time to reserve a table. I’d recommend a table outside for the best Instagram photos.

Location of Fait Maison Gloucester Road: click here

🎄 30. Churchill Arms

The Churchill Arms in Kensington is a traditional London pub, with a difference. Famed for its glorious flower displays, it is one of few pubs that is also a Chelsea Flower Show winner.

Year-round, the Churchill Arms is decorated with spectacular real flower displays. During the spring, the pub is adorned with 100 flower pots, 48 window boxes, and 42 hanging baskets with thousands of flowers.

Later in the year, it receives a festive makeover with close to 100 Christmas trees with thousands of lights covering the pub exterior.

It’s been reported that the pub spends in excess of £25,000 per year on these extravagant displays! Therefore, it’s no surprise that this London pub is featured heavily on social media and is considered one of the best pubs in Kensington.

Inside the pub, you’ll find all manner of Winston Churchill memorabilia, the pubs namesake. In the 1800s the pub was regularly frequented by Churchill’s grandparents, leading to its name after World War 2.

For Churchill Arms location click here.

☕️ 31. Elan Cafe

A young yoman in jeans and a blouse posing in a London instagram-worth cafe
Elan Cafe Brompton Road – great for cute Instagram photos, not so good for food and service.

I have to be honest; as a cafe, I was disappointed with Elan Cafe. The service and food were both unapologetically poor when I visited, to the point where I debated whether or not to post any of the photos I took.

However, I have many friends who have had different experiences and it is based on this that I’m giving Elan Cafes the benefit of the doubt and including them in this guide.

What Elan Cafe may lack in food and service, they make up for in decor and all things pink. Each of their 9 cafes compete for the most Instagrammable cafe in London.

Think pink – all pink everything. Their walls are covered in pink flowers, with giant pink love hearts and rows of pink pick-and-mix sweets (depending on the branch you go to). There’s even a pink carousel horse in one of the branches!

For girly, cute Instagram shots, these cafes are hard to beat… just keep your food and service expectations low.

For Elan Cafe locations click here.

🧁 32. Other Instagrammable London Cafes

It pains me not to include images of alllllllll the photogenic cafes in London, but it really would make this blog post far too long! Instead, I thought I would at least provide a list of some of the other Instagram-worthy cafes and restaurants for you to explore.

While in London, keep an eye out for all these Instagrammable cafes, bars and restaurants. There truly are so many beautiful eateries in the city!

  • The Ivy Chelsea
  • Mr Fogg’s House of Botanicals
  • Fifty Cheyne
  • Biscuiteers
  • Dominique Ansel Bakery
  • Hello Darling
  • Aubaine
  • Saint Aymes
  • Maitre Choux
  • The Coral Room
  • Sketch
  • Dyce
  • The Knot Churros
  • Farm Girl
  • Coppa Club
  • Harry’s Dolce Vita
  • Aviary Rooftop Restaurant
  • Sushi Samba
  • 34 Restaurant
  • Sexy Fish Restaurant
  • Kalifornia Kitchen
  • Linnaean Living

🛍 Most Instagram Worthy Shops in London

It’s not just cafes and houses; the shop fronts around the city provide some of the best Instagram spots in London as well! Seasonal floral displays and vibrant tones decorate the more photogenic shops, adding a splash of colour to your Instagram feed.

Be sure to check out these shops and support them by buying a little something, as well as using them as Instagram props. Many of the best shots are taken in the doorways of these establishments, so please be mindful of other customers and be respectful of the premises.

Here are a few of my favourites…

💐 33. Moyses Stevens Flowers

Vibrant colorful flowers adorn the outside of Moyses Stevens Flowers making it the perfect instagrammable spot in London
Moyses Stevens Flowers will add a splash of colour to your Instagram feed.

Just up from Peggy Porschen on Elizabeth Street, you’ll find some of the most Instagram-worthy shopfronts in London.

Established in 1876, Moyses Stevens is the oldest florist in London and is one of only three florists in London to hold a Royal Warrant. Their designs are all hand-crafted with British grown flowers and their shop is also extremely photogenic!

This small florist is always photo-ready, decorated with trailing flowers and wooden plant pots.

Click here for the exact location.

🌷 34. Les Senteurs

Seasonal display outside Les Senteurs Perfumery London
Seasonal display outside Les Senteurs.

Continue along Elizabeth Street and you’ll reach another Instagram gem; Les Senteurs. This family-owned store is the oldest independent perfumery in London and a favourite on Instagram.

Its seasonal floral displays are always eye-catching and picturesque.

Find the exact location here.

🌺 35. Neill Strain Floral Couture

Seasonal autumn floral display outside Neill Strain Floral Couture London
Autumn floral display at Neill Strain Floral Couture.

The creative displays at Neill Strain Floral Couture beg to be photographed! Their entrance is decorated with seasonal floral arrangements for the most Instagrammable photos.

While there, don’t forget to take a peek inside as the creativity doesn’t stop at the doorway.

For the exact location click here.

❤️ 36. Wild at Heart

Wild at Heart florist in Notting Hill provides perfect Instagrammable backdrop
Wild at Heart in Notting Hill.

Unsurprisingly, many of the Instagrammable shops in London also happen to be florists! Wild at Heart in Notting Hill is another popular Instagram location.

Click here for the exact location.

🛍 37. Other Instagrammable shops in London

There are so many shops in London that desire to be featured on your Instagram feed. The following all provide unique opportunities for London ‘Grammers.

  • Harrods
  • Liberty London
  • Daunt Books
  • Hedonism Wines
  • Maddox Gallery
  • Nail’d It
  • Joanna Wood
  • Jo Loves
  • Pepa & Co.

Travel Photography Gear for the Best Instagram Photos

⛲️ Most Instagrammable Markets in London

London is home to some impressive markets, from antiques to flowers and high street stores. These are my top 3 markets in London when it comes to getting those Instagram-worthy shots:

🍎 38. Apple Market, Covent Garden

Beautiful floral displays at Covent Garden Market London.
Covent Garden Market.

Apple Market was once a fresh produce market, but today you’ll find a variety of handmade crafts and souvenirs. In recent years Covent Garden has become a bit of an Instagram paradise.

They have regular seasonal installations both in Apple Market and the area surrounding the square.

One of the best London Instagram spots is inside the covered Apple Market including the seasonal display. There are also plenty of Instagram photo opportunities all around the square too with decorated benches and at Christmas a huge tree!

Find the exact location here.

⭐️ Pro tip: Take some time also to explore Floral Street and Floral Court, where you’ll find an urban garden and a mirrored archway of multi-coloured lights awaiting you.

🛍 39. Leadenhall Market

Leadenhall Market is one of the most instagrammable places in London
Leadenhall Market feels like stepping back in time.

Visiting Leadenhall Market feels a little like stepping back in time with its spectacular Victoria facade.

While the shops within may be modern, the shop signs all follow the same design, creating a seamless feeling of antiquity. Use a wide-angle lens to include the ornately decorated roof.

For Harry Potter fans, this is another Instagram location that you might recognise!

Find the exact location here.

⭐️ Pro tip: This is one of the few places in London that is quieter at the weekend due to its location in the financial district! We visited on a Sunday and had the place to ourselves.

⛱️ 40. Camden Market

Umbrellas add a splash of colour to Camden Market.
Umbrellas add a splash of colour to Camden Market.

A visit to Camden Market is one of the best things to do in Camden. It provides a labyrinth of vintage clothes, stylish jewellery, quirky gifts and vinyl records.

Whether you’re looking for boho, chic or goth fashion, you will find it in these eclectic markets.

While the markets themselves provide ample opportunity for photos, there is one photoshoot-worthy part in particular. Head to The Stables Market, where you’ll find a canopy of colourful umbrellas.

See the exact location here.

🏞 Most Instagrammable Places in London: Parks, Gardens and Views

I’ve lumped together London’s parks and gardens along with the “best views”, primarily because two of these gardens also happen to have amazing vistas!

⛪️ 41. St. Dunstan In The East

The sun bursts through the archway of St Dunstan in the East, framing the Shard, London.
Capture the contrast between the old and new at St Dunstan in the East.

St. Dunstan in the East will provide you with a moment of secluded tranquillity, shrouded in nearly a millennium of history. The church of St Dunstan was originally built around 1100 and is now a Grade I listed building.

The building was heavily damaged during the Blitz in 1941 and the decision was made not to restore the church. Today, the ruins are a public garden and the perfect location for some Instagram photos.

Take a stroll around this garden and admire it from all angles, as it is truly a photography gem. My personal favourite angle uses one of the archways to frame the Shard behind, capturing the contrast of ancient and new in one frame.

For the exact location click here.

⭐️ Pro tip: Avoid visiting around lunchtime as many workers from the local offices nearby will be here enjoying their break!

🌃 42. Sky Garden

Set atop 20 Fenchurch Street (aka the Walkie Talkie building), Sky Garden is the highest public garden in London. Amidst a lush urban jungle, it offers stunning 360° panoramic views of the city.

The unique setting and spectacular views easily make this one of the most Instagrammable places in London.

While it is free to visit Sky Garden, you should book your tickets in advance via the Sky Garden website. Tickets are available 3 weeks in advance and are often “sold-out” during peak times.

Don’t fret if you can’t get tickets for the day you want to go, it is possible to visit without a ticket at certain times.

My favourite composition here is looking in the direction of St Pauls, framed by the shrubbery… and it’s even prettier at sunset!

You could spend hours venturing all around this London garden to find plenty of Instagram-worthy shots. Just make sure that once you’ve got your photos, you take the time to relax and enjoy a cocktail with an unimpaired view of the city!

For the exact location click here.

🌆 43. The Garden at 120

The Garden at 120 is another public London garden that offers epic views. And even better, it’s completely free to go with no booking required!

While it’s not quite as impressive or high as Sky Garden (15th floor vs 43rd floor), it does boast some unique photo opportunities.

The entire garden is surrounded by Plexiglas which can make it a bit difficult to shoot on a bright day. I recommend pressing your lens as close to the glass as possible and covering any remaining gaps to reduce any reflection.

Both the shots below of St Pauls and Tower Bridge were taken this way and I was able to minimize glare.

See the exact location here.

🏙 44. Monument

View of the Walkie Talkie building and Gherkin from Monument London

Monument was built between 1671 and 1676 to commemorate the Great Fire of London. Today, you can access the viewpoint at the top for some great views of the city.

However, you will be required to climb a spiral staircase comprised of 311 stairs (although it felt like a thousand!) and pay a small entrance fee.

View of Canary Wharf and the Isle of Dogs from Monument viewpoint London
View of the Isle of Dogs from Monument.

For the exact location click here.

🌉 45. One New Change

St Pauls Cathedral as seen from the rooftop of One New Change, one of the most Instagrammable places in London.
Dramatic views of St Pauls from One New Change provide an incredible photo of London.

So the view from here has already appeared on this list under St. Paul’s Cathedral. However, as it really is one of the most Instagram-worthy spots in London, I thought it should be included twice!

Head to the rooftop of One New Change via the elevators in the centre of the shopping mall for the best composition.

While the dramatic view of St. Paul’s is the primary feature, you can also see the London Eye and many other London icons from here.

Find the location here.

🪴 46. Kew Gardens

Less than an hour from central London, Kew Gardens provides the perfect escape from the hustle and bustle of the city – and of course some Instagram gems. Set over 300 acres and comprised of over 50,000 living plants, this UNESCO World Heritage Site will take you on a captivating journey through a variety of ecosystems.  

There’s plenty of things to do in Kew Gardens, so set aside at least a few hours, although you could easily turn it into a full-day trip from London!

Once there, you’ll find ample opportunity for Instagram photos all over the grounds. However, my two favourite places for the best photos are the Palm House and the Temperate House.

The intricate patterns of the Victorian staircases nestled into the tropical foliage in the Palm House create a fairytale feel to the photos. The thick, towering ferns also create the feel of a tunnel. Shoot from low down with a wide-angle lens to exaggerate the jungle atmosphere.

The Temperate House is the world’s largest Victorian glasshouse and re-opened in 2008 after undergoing a 5-year renovation. For the best vantage points, head up any of the stairs and walk around the upper balcony.

From here, you can either make use of your zoom to isolate your subject, or use a wide-angle to capture the enormity of the scene.

For the exact location click here.

⭐️ Pro tip: Wear red! Red contrasts really well against all the green and adds a pop of colour.

🏩 Most Insta-worthy hotels in London

No guide to the most Instagrammable places in London would be complete without providing you with an Instagram-worthy place to stay!

🏨 47. St. Pancras Renaissance Hotel

A woman poses next to a purple car parked in front of the red-brick Victorian facade of St Pancras Hotel for a perfect London photo.
The red-brick Victorian facade of St Pancras Hotel creates an Instagrammable shot.

The St. Pancras Renaissance Hotel has a fascinating 150-year history. As the Midland Grand, it was the most prestigious hotel in London and the first to have flushing toilets, lifts and a Ladies’ Smoking Room.

It was almost demolished twice, but survived and re-opened after massive renovations in 2011. This impressive hotel has also featured in many movies and was the location for the video for the Spice Girls hit single “Wannabe”.

However, its real draw for Instagrammers is its red-brick Victorian architecture. If you’re lucky enough to stay here then you’ll also want to get a fairytale shot of the Grand Staircase.

🌉 48. Cheval Three Quays

These 5-star apartments are located in the heart of London and provide the most Instagrammable views of any hotel.

Situated on the bank of the River Thames, these serviced apartments provide some amazing views over the river towards Tower Bridge. Imagine waking up to these Insta-worthy views!

🌴 49. The Landmark London

The Landmark London is one of the most unique hotels in the city. I mean, how many London hotels have a glass-roofed atrium with palm trees?! This luxury hotel opened in 1899 and at that time you could’ve arrived by horse and carriage directly into the covered courtyard.

Everything about this hotel is Instagrammable, but the symmetry of the courtyard makes for THE Instagram shot. If you want to experience this stunning location without being a guest, then you can visit for afternoon tea or a meal at their restaurant.

🎡 50. Hotel Indigo London

Bespoke rooms and spa bathrooms await you at Hotel Indigo. However, the real Instagram opportunities are from their rooftop bar. This also happens to be where breakfast is served so you can enjoy your morning coffee with these views.

Ideally located in the middle of Leicester Square, it couldn’t be better situated for exploring the city and getting many of the other Instagram photos mentioned in this guide.

📸 Tips for Photographing the Most Instagrammable Places in London

Disclosure: At no cost to you, we receive a small amount for any purchases made using the links below.

Now that you know WHERE to go to get those Instagrammable shots of London, it’s time to give you some tips on HOW to get them.

Don’t forget your camera!

The Sony A7rIII camera is what was used for every photo in this travel guide.

Of course, having good camera equipment will help to capture those perfect photos in London. However, you can still get some great shots with just your phone. 

I use the Sony a7riii and have been in love with it ever since the first photo we took with it. However, we’ve recently invested in a Sony Rx100 VI which will likely become my city camera as it’s so small and convenient!

Check out our post on travel photography camera gear to see what I used to take the photos in this post. If you are looking to invest in a camera, then you may also be interested in this blog post about the best cameras for blogging.

Choose the right lens

A photo of a Sony travel lens

You will likely want a zoom lens to allow you to change your focal distance, as well as a wide-angle shot to capture some of the larger buildings.

The lens we use most frequently is the Sony FE 24-105mm F4 G OSS as the zoom lens allows for the most diversity. We also often use the Laowa 15mm F2 for shots that require a wider angle.

Bring a tripod

A tripod can be valuable for a couple of reasons, with the most obvious being its designed intention as a way to hold your phone or camera. If you want photos of yourself, this will allow you to compose your photos and use a timer or the help of a friend or stranger to hit the shutter button for you.

The other service a tripod magically provides is a bit of authority. Though by no means a given, most people are less inclined to step in front of your shots when they see you look professional.

When I have a lot of walking to do (like when I’m taking photos in London), I use the Manfrotto Be Free as it’s lightweight and easy to carry.

Get out and shoot as early as possible

For the best chance of getting pictures without a ton of tourists in them, you’ll want to get to these locations as early as possible. Of course, it’s not going to be possible to only visit each place in the morning, so prioritise the shots you want the most and the places that will be busiest.

Wear comfortable shoes

If you want to take a lot of Instagrammable photos in London, that means you’ll also likely be walking a LOT! You can take public transport between some locations but it’s often quicker to walk.

Plus, by walking you get to explore more of the city and you may come across more fun shots.

Bring something colourful

Twirling in a pink dress on The Mall in front of Buckingham Palace at sunset

London is a notoriously grey city and even on the brightest days a lot of the architecture is still lacking colour.

I’d, therefore, recommend either wearing bright colours or bringing a bright coloured prop, such as a rainbow umbrella, to add a splash of colour to your photos.

Bring spare batteries and memory cards

You don’t want to miss that perfect Instagram photo of London because of a full memory card or exhausted battery. Make sure you have an empty memory card, full battery, and spares! If you’re using your phone then invest in a power pack to keep you going.

💬 Final Thoughts on the Most Instagrammable Places in London

The two of us work very hard to create these free travel guides to help you plan your dream vacation. If you think we’ve done a good job and would like to say thanks, please consider clicking the donate button below 🙂

London is a huge city and the most Instagrammables places in London are scattered all over it! Realistically, you’d need at least a few days if not longer to photograph all these locations. I’d recommend picking the ones that really stand out and then photograph others nearby so that you don’t miss your favourite shots.

The list of photogenic places in London is literally endless, so I’ve not been able to include every single one in this blog post. Instead, I’ve tried to share my favourite Instagram locations in London as a local.

As always, I hope you’ve found this blog post useful. Please leave me a comment below and let me know what you think.

Don’t forget to check out our other London blog posts to help you plan your best London vacation:

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Sophie's passion for travel and photography are outweighed only by her love for animals! Originally from London and now living in the Pacific Northwest, Sophie has traveled to over 30 countries across all seven continents, many of which as a solo female traveller.

24 thoughts on “📸 50 Most Instagrammable Places In London for Photos (2024)”

  1. This is probably the BEST Instagram guide of London I’ve read! All of your photos are so beautiful and I want to go back and redo my photos from the Tower Bridge, now that I know where to go haha

  2. I lived in London for 4 years and you showed me some corners of London I never saw. I love Leadenhall Market – I worked nearby and would go there most days.

  3. Wait there is a secret sandy beach in London proper!? OMG how did I miss this?? I also need to go back to London to see the Sky Garden. I have yet to see that. Every time I go it’s full or closed!

  4. I love this post! So detailed and helpful, can’t wait to go back to London and try taking some great Instagram shots! (:

  5. So many great spots throughout London for those perfect photo opportunities! I have been to London so many times and love all the charm of this city and I’d love to go back again after reading your guide!

  6. Lovely spots! As a museum geek, I gotta say National History photos are my favorite! 🙂 Btw, did you have to wait in the line to go into the Peggy Porschen? 🙂

  7. I love your photos in the beginning! I need to start taking my camera out with me around London more… What lens do you use? Is it wide angle??

  8. Thanks for this piece! We love a bit of landscape photography of ourselves. We did a cheeky piece inside the St Pancras ourselves! Lovely hotel


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